3 Social Media Updates You Need To Know

Posted by Andrea Leptinsky

April 14, 2015

Working daily in social media, I know how rewarding—and frustrating—it can be. New products and features are released on an almost daily basis, and networks push so many updates that it’s nearly impossible to be fully caught up on social media. Social media strategists need to be aware of these changes and understand how they impact client recommendations.

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Topics: Social Media

How to boost engagement and raise online influence

Posted by Liz Eva

March 6, 2015

My colleague, Andrea, won Super Bowl tickets by participating in a contest on Twitter sponsored by the Bay Area Super Bowl host committee. I know, incredible luck, right? This got me thinking about how companies encourage user input to increase engagement.

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Topics: Social Media, Blogging, online influence

Blogging on LinkedIn: Dos and Don'ts

Posted by Heather Mackey

December 11, 2014

It used to be that only “influencers” could blog on LinkedIn. But that changed in 2014 when LinkedIn made this capability available to all its members. Now with just a click of the pencil icon under your profile image, you can compose and publish your insights via the LinkedIn Publisher tool.

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Topics: Social Media, Blogging, LinkedIn

Promote Your Trade Show Presence with Social Media

Posted by Selena Welz

November 12, 2014

The value of face-to-face connections for lead generation potential keeps events at the top of marketers' priority list. According to Forrester, 20 percent of the average B2B marketing budget is dedicated to industry events.

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Topics: Social Media, Content Strategy

Putting Thought in Your Thought Leadership Content

Posted by Julie Jares

October 9, 2014

Thought leadership content is not just about sharing ideas. It’s about offering a credible, well-reasoned, and occasionally provocative point of view on topics your audiences care—or should care—about. Not for the purpose of making the quick sale, but to start conversations, impart a vision, and engage others. You can use it to position your company as a potential valued partner or your executives as influential authorities in their fields, but in the end, it’s about building trust and relationships. It’s a marathon, not a sprint.

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Topics: Social Media, Blogging, Content Marketing, Content Creation

9 Tips for Managing LinkedIn Company Pages

Posted by Andrea Leptinsky

September 9, 2014

I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind. 

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Topics: Social Media

3 Social media mistakes that can sink your online influence

Posted by Liz Eva

August 11, 2014

Whether you're an expert on mindfulness, productivity, Cloud or Big Data, raising your online influence can help establish you as a thought leader and burnish your company's reputation. But if you go about it the wrong way, you can inadvertently alienate the very people you're trying to win over.

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Topics: Social Media, Content Marketing, Content Strategy

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