It seems like a week doesn’t go by without Google making a change to one of its algorithms. Lately it’s been like watching a Ping-Pong match—Panda, then Penguin, then Panda again. It’s hard to keep up with what’s been changed and how—or if—it affects your search rankings.
The Penguin update targeted sites using certain spam tactics to garner better search rankings, including unnatural links. If you noticed a decrease in traffic in late April, you may have been affected by that update. Fortunately, there are some steps you can take to get back on track.