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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Diversified content may be the best search strategy

Posted by Siobhan Nash

June 28, 2012

It seems like a week doesn’t go by without Google making a change to one of its algorithms. Lately it’s been like watching a Ping-Pong match—Panda, then Penguin, then Panda again. It’s hard to keep up with what’s been changed and how—or if—it affects your search rankings.

The Penguin update targeted sites using certain spam tactics to garner better search rankings, including unnatural links. If you noticed a decrease in traffic in late April, you may have been affected by that update. Fortunately, there are some steps you can take to get back on track.

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Topics: Social Media, Content Strategy

Jargon ex machina: The midyear quiz

Posted by Jillian Kurvers

June 21, 2012

Jargon ex machina (n.): A quiz wherein you test your knowledge of clever tech and general workplace jargon and just like that, all of your midyear woes are solved!

Welcome to another edition of Jargon Watch, Tendo's periodic column featuring objectionable words, phrases, or, as they say, "lingo" we're hearing in person and around the Web.

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Topics: Social Media, Jargon

Beware Twitter blunders: Your reputation is at stake

Posted by Siobhan Nash

June 15, 2012

From boring your followers and discussing risqué hobbies to including bad links, expressing personal opinions, and bashing the boss, corporate Twitter blunders are all too common—and all too quickly public knowledge. With daily Twitter use on the rise, it pays to be extra vigilant in the dos and don’ts of tweeting.

When it comes to promoting your business on Twitter, the same rules that apply to good content marketing also apply to social postings. For example, you want to share valuable content from others and not just your company, respond to customer service questions, and provide thought leadership about industry trends. Remember, it’s all about your followers—not you. Following these Twitter best practices will earn you more respect in the Twitter community.

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Topics: Social Media

Top 5 content marketing moments

Posted by Paul Costanza

June 13, 2012

If you were fortunate enough to attend the Content Marketing Strategies conference in Berkeley in May, then you’d know it’s almost impossible to capture all of the great insights shared over those two days. So many presenters, too many great ideas.
 
Regardless, I have assembled my Top 5 Content Marketing Moments from the conference. These “moments” represent some of the best thinking shared by the individual presenters, and my own take on their relevance. If you attended, I’d love to hear about your own highlights and takeaways. Below, in no particular order, are my Top 5 Content Marketing Moments:
 

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Topics: Content Marketing, Content Strategy

Ugly truths about your CMS

Posted by Kevin Carlson

June 12, 2012

"Working with Drupal felt a bit like building a boat by starting with a car and gradually modifying the car until it became a boat."

—Juliette Culver, on the CloudEngine Blog

That's one of my favorite quotes about one of my favorite content management systems: Drupal. The irony is that Juliette goes on to say she's a big fan of Drupal, one of the more widely adopted open-source systems. So am I. In fact, this entire website is built on it. But it highlights a growing problem in digital publishing: The nature of content is changing faster than the systems designed to manage and publish it. If you want rich, dynamic, interactive content (and you do), chances are that sooner or later you're going to find yourself at odds with your chosen CMS, whether it's Drupal, Wordpress, or a big, fancy enterprise-level system.

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Topics: Interactive Media, Content Tools

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