Focus on customers who matter most

Posted by Paul Costanza

March 29, 2012

If you believe, as I do, that the golden rule of content marketing is getting the right person the right story at the right time, then you’ll agree that Peter Fader's Customer Centricity starts with one of the most critical pieces: the customer. Except that according to him, there is no "customer."

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Topics: Content Marketing, Content Strategy

What's your story?

Posted by Leslie Ayers

March 26, 2012

In the age of social media, we marketers have long moved past storytelling in its most primitive form ("thought to have been primarily oral combined with gestures and expressions," according to Wikipedia). But it never ceases to amaze me how often content marketers who sing the praises of social media forget that storytelling is still one of the best ways to engage their audience.

Isn't social media essentially a digital form of storytelling? Like storytelling, social media takes many forms:

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Topics: Social Media, Content Marketing, Content Strategy

Secret sauce for online communities

Posted by Selena Welz

March 6, 2012

Recently, I attended an SF Online Community Meetup session, a monthly gathering of online community managers and enthusiasts to share strategies, tools, and insights for managing online communities effectively. We’ve been doing a lot of community work, so I was keen to gain insights from experts.

It was a solid lineup of pros, all managing respectable, robust communities:

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Topics: Social Media, Content Strategy

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