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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

9 Tips for Managing LinkedIn Company Pages

Posted by Andrea Leptinsky

September 9, 2014

I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind. 

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Topics: Social Media

Make sure your brand voice carries

Posted by John Dorsey

September 9, 2014

Are you maximizing the impact of your brand’s voice to leave a lasting impression? Every interaction you have with prospective customers or long-time contacts is part of an ongoing conversation, and it’s important to make consistent use of your voice to strengthen that bond. Here are three simple steps to optimizing your brand’s voice for maximum effect.

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Topics: Content Marketing, Website Content, Content Creation

5 ways to get the most out of your content marketing agency

Posted by Christine Zender

September 5, 2014

At Tendo, we work with a range of clients—from those just dipping their toes into content marketing to companies with sophisticated content marketing machines. Whether we're helping them optimize an existing content marketing campaign or start a new one from scratch, we've found that there are a few common traits that all successful content programs share.

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Topics: Content Marketing

3 Social media mistakes that can sink your online influence

Posted by Liz Eva

August 11, 2014

Whether you're an expert on mindfulness, productivity, Cloud or Big Data, raising your online influence can help establish you as a thought leader and burnish your company's reputation. But if you go about it the wrong way, you can inadvertently alienate the very people you're trying to win over.

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Topics: Social Media, Content Marketing, Content Strategy

The Evolution of Social Media Metrics

Posted by Selena Welz

August 11, 2014

Does size matter? When it comes to social media metrics, not as much as it used to. Success in social used to be measured by followers and likes, numbers that indicate the size of your audience. Many brands these days, however, are looking for more sophisticated and enlightening metrics, such as engagement and conversion. 

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Topics: Content Metrics and Analytics, Social Media, Content Strategy

How can you inspire content developers?

Posted by Linda Leung

August 8, 2014

You're familiar with creative briefs—those documents with market, product, and persona information that advertising types use to craft memorable campaigns. As B2B marketers begin creating multiasset campaigns with a variety of content developers, it's helpful for all involved to use a creative brief to help formulate ideas for everything from social media updates to website content and sales collateral. We've helped clients create and use these documents. We call them content briefs.

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Topics: Content Campaigns, Content Marketing, Content Creation

Twitter: Are you using the right images?

Posted by Aisha Farooq

July 7, 2014

When it comes to social media, research shows that 44 percent of users are more likely to engage with brands that post photos as opposed to brands that don't. As a result, B2B marketers are increasingly using images to deliver their messages. And with Twitter's recent additions of GIFs and photo collages, the need to think visually and tell compelling stories with images is all the more important if your social media marketing efforts are going to stay relevant.

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Topics: Social Media, Content Marketing

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