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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

context is king for creating wearable content

Posted by Benjamin Tomkins

April 17, 2015

The much-anticipated Apple Watch has arrived at last, and though early reviews have been mixed, many publishers have been eagerly trumpeting plans to produce content specifically for the wearable. The New York Times announced plans for one-sentence stories and The Guardian announced its own watch-sized offering called "Moments." These are but two of the publishers rushing to adapt content for the latest Apple form factor, a move that looks like 2010 all over again. Yet in merely re-sizing content for the watch face, content providers risk missing a huge opportunity.

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Topics: Interactive Media, Content Creation

3 Social Media Updates You Need To Know

Posted by Andrea Leptinsky

April 14, 2015

Working daily in social media, I know how rewarding—and frustrating—it can be. New products and features are released on an almost daily basis, and networks push so many updates that it’s nearly impossible to be fully caught up on social media. Social media strategists need to be aware of these changes and understand how they impact client recommendations.

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Topics: Social Media

7 Steps to a Successful Content Audit

Posted by Zach Edling

March 27, 2015

A recent study cited distinct differences between marketers who have a documented content strategy and those who do not. While 93 percent of B2B marketers use content marketing, only 42 percent are effective at it. The marketers who have a documented content strategy are more effective and find every aspect of content marketing less challenging. And with so much content competing for audience’s attention, many companies are realizing content audits can play an integral role in building an effective content strategy.

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Topics: Content Audits

4 Catchy Infographics & Why They Work

Posted by Julie Jares

March 23, 2015

Ten years ago, when people referred to “content” they meant words. Most of the digital work we did at Tendo back then focused on words; images and graphics were secondary. Today, nothing could be further from the truth—both in the work we do and the digital content we see every day. But why?

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Topics: Infographics

Easy ways to boost engagement and raise online influence

Posted by Liz Eva

March 6, 2015

My colleague, Andrea, won Super Bowl tickets by participating in a contest on Twitter sponsored by the Bay Area Super Bowl host committee. I know, incredible luck, right? This got me thinking about how companies encourage user input to increase engagement.

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Topics: Social Media, Blogging, online influence

Blog Overload: Not Another Word, Please!

Posted by Paul Costanza

February 26, 2015

The most important goal of a B2B blog post is to resonate and satisfy the informational needs of your audience. But for a post to resonate, it has to be seen. The sheer volume of information available to your audience, though, makes getting seen incredibly difficult. It boils down to attention economics—a numbers game. In today’s age of blog overload, how do you get yours to stand out?

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Topics: Blogging, Content Creation, Infographics

Video Review: How 5 of 2014's Most-Viewed Videos Built Huge Audiences

Posted by Bill Golden

February 25, 2015

2014 brought another year of hyper-viral Web videos that racked up millions of views. We looked at five of the most watched to see how they generated so many views and shares.

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Topics: Content Creation, Video

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