Twitter: Are you using the right images?

Posted by Aisha Farooq

July 7, 2014

When it comes to social media, research shows that 44 percent of users are more likely to engage with brands that post photos as opposed to brands that don't. As a result, B2B marketers are increasingly using images to deliver their messages. And with Twitter's recent additions of GIFs and photo collages, the need to think visually and tell compelling stories with images is all the more important if your social media marketing efforts are going to stay relevant.

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Topics: Social Media, Content Marketing

Video Review: Plantronics' Motion Graphics Make the Abstract Real

Posted by Bill Golden

July 7, 2014

Rating: ****

Software is difficult to visualize. Its very purpose, in essence, is to work without being noticed. So how do you show how software works in a video?

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Topics: Video

Event Content: 10 Tips to Increase ROI

Posted by Steve Middleton

July 3, 2014

According to the Content Marketing Institute and Marketing Profs, events are the most effective content marketing tactic. They’re also a goldmine for content that can be leveraged and repurposed to drive engagement and demand. But to ensure your event content continues to add value, you need a plan.

Use these 10 tips to maximize the value of your live event. 

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Topics: Content Metrics and Analytics, Content Marketing, Demand Generation, Content Creation

Why a content framework is only half the story

Posted by Paul Costanza

June 10, 2014

Recently, a few of us were on a call with a marketing prospect. The prospect mentioned that they intended to conduct a competitive review to find out how their content stacked up against their competition. We were excited to hear this. Yet, as we delved deeper into what that review would include, we realized that the prospect was only going to have about half of the information they would need to execute against the broader business goals of repositioning the brand and driving leads into the sales organization.  

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Topics: Content Campaigns, Content Marketing, Content Creation

It's a date: The importance of editorial calendars

Posted by Andrea Leptinsky

June 9, 2014

Content marketing is a marathon, not a sprint. Unless you have the right tools to help you stay focused on the long view, your content strategy is certain to veer off course. That’s where an editorial calendar comes in.

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Topics: Content Strategy

There's never an excuse to be boring

Posted by Josh Krist

June 6, 2014

Recently, one of our editors bought a new piece of guitar equipment. Since he bought it used, he wanted to make sure he got a good price so he did some online research. Though the reviews were positive, it was the manual that reviewers couldn’t stop gushing about. Yes, the manualthe documents that are usually explained with basic, yet confusing, pictures or are written in something only vaguely resembling English.

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Topics: Buyer Personas, Content Marketing, Website Content, Content Creation, Content Strategy

The 5 best quotes from Forrester's Forum

Posted by Paul Costanza

May 9, 2014

Despite the fact that event sponsorship and participation is costly and time consuming, marketers continue to invest in this tactic. In fact, 70% of B2B marketers rate live events as effective, one of the most powerful tools in their marketing arsenal.

Before addressing this, some context. Given the increasingly saturated media landscape; ubiquitous access to information; and inundated, time-strapped audiences; the greatest competition for your customers’ attention isn’t just a direct competitor, it’s the entire ecosystem of brands.

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Topics: Content Strategy

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