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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Are Infographics Valuable Anymore?

Posted by Zach Edling

May 18, 2015

The infographic is dead; or if not dead, it's going extinct. At least according to Fast Company.

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Topics: Content Marketing, Content Creation, Infographics

How to Create a Killer Video in 5 Steps

Posted by Bill Golden

May 11, 2015

What happens after a video shoot often makes the difference between a decent video and a great one. And by after, I mean post-production. This is when you actually build and shape your story and add the graphics and music that make your video stand out. No matter the size of your project, it’s crucial to always plan the time and resources for post-production. If you don’t, you put the quality and value of your work at risk.

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Topics: Video

Video Review: Obama: The Vox Conversation

Posted by Bill Golden

April 24, 2015

Rating: *****

In January, editors from Vox.com sat down with President Obama for a wide-ranging interview on several domestic and foreign policy topics. Vox has earned high praise for their innovative formats and use of data “to explain the News" and clarify complex topics. After reviewing "Obama: The Vox Conversation," I can say that the high praise is justified. 

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Topics: Content Creation, Video

The Key to Success for Wearable Content

Posted by Benjamin Tomkins

April 17, 2015

The much-anticipated Apple Watch has arrived at last, and though early reviews have been mixed, many publishers have been eagerly trumpeting plans to produce content specifically for the wearable. The New York Times announced plans for one-sentence stories and The Guardian announced its own watch-sized offering called "Moments." These are but two of the publishers rushing to adapt content for the latest Apple form factor, a move that looks like 2010 all over again. Yet in merely re-sizing content for the watch face, content providers risk missing a huge opportunity.

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Topics: Interactive Media, Content Creation

3 Social Media Updates You Need To Know

Posted by Andrea Leptinsky

April 14, 2015

Working daily in social media, I know how rewarding—and frustrating—it can be. New products and features are released on an almost daily basis, and networks push so many updates that it’s nearly impossible to be fully caught up on social media. Social media strategists need to be aware of these changes and understand how they impact client recommendations.

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Topics: Social Media

7 Steps to a Successful Content Audit

Posted by Zach Edling

March 27, 2015

A recent study cited distinct differences between marketers who have a documented content strategy and those who do not. While 93 percent of B2B marketers use content marketing, only 42 percent are effective at it. The marketers who have a documented content strategy are more effective and find every aspect of content marketing less challenging. And with so much content competing for audience’s attention, many companies are realizing content audits can play an integral role in building an effective content strategy.

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Topics: Content Audits

4 Catchy Infographics & Why They Work

Posted by Julie Jares

March 23, 2015

Ten years ago, when people referred to “content” they meant words. Most of the digital work we did at Tendo back then focused on words; images and graphics were secondary. Today, nothing could be further from the truth—both in the work we do and the digital content we see every day. But why?

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Topics: Infographics

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