Google Tag Manager Revolutionizes Metrics Collection

Posted by John Dorsey

December 11, 2014

In January 2015, Google will officially roll out Google Tag Manager version 2 (GTM V2), its powerful website tag management system. If you aren’t using GTM yet to create and update tags to track activity on your website, now is the perfect time to start.

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Topics: Content Metrics and Analytics, Website Content, Content Strategy

Blogging on LinkedIn: Dos and Don'ts

Posted by Heather Mackey

December 11, 2014

It used to be that only “influencers” could blog on LinkedIn. But that changed in 2014 when LinkedIn made this capability available to all its members. Now with just a click of the pencil icon under your profile image, you can compose and publish your insights via the LinkedIn Publisher tool.

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Topics: Social Media, Blogging, LinkedIn

Back to the future: New ideas invigorate older content formats

Posted by Paul Way

December 10, 2014

My name is Paul, and I’m addicted to the Investigation Discovery cable channel.

“ID”—for those not in the know—is Discovery Communications’ 24/7 collection of original and curated true-crime mysteries. Recently, my ID addiction led to the discovery of “Serial,” a new true-crime show that investigates a 15-year-old murder case. The show isn’t on TV. In fact, it’s not on radio or YouTube, either. It’s actually in a trendy digital format that’s risen in popularity by 25 percent from 2013-2014, according to Edison Research.

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Topics: Content Marketing, Demand Generation, Interactive Media, Content Tools, Video, virtual events, podcasts

Content Marketing in 2014: A Year in Review

Posted by Karla Spormann

December 10, 2014

Advances in technology have made one thing abundantly clear in the last 15 years: We are never “finished” with improving. This holds especially true in content marketing.

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Topics: Content Marketing, Content Strategy, content ROI, marketing automation

Promote Your Trade Show Presence with Social Media

Posted by Selena Welz

November 12, 2014

The value of face-to-face connections for lead generation potential keeps events at the top of marketers' priority list. According to Forrester, 20 percent of the average B2B marketing budget is dedicated to industry events.

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Topics: Social Media, Content Strategy

What Banner Ads Can Teach Us About Good Content

Posted by Brian McDonough

November 12, 2014

Let’s not reinvent the banner ad.

Reading the New York Times recently, two tech articles caught my eye. Farhad Manjoo wrote about "The Fall of the Banner Ad," and Microsoft announced that it would make Office free for mobile devices.

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Topics: Content Marketing, Content Creation, Content Strategy

What You Wanted To Know About Brand Journalism But Didn't Know To Ask

Posted by Josh Krist

November 11, 2014

Anyone who started their career in a newsroom and then switched to marketing knows that the methods and values in most newsrooms are challenging to fit into a corporate environment. In a newsroom, when you write something that gets powerful people mad, you know you’re doing your job well. In marketing, not so much. So why are more and more companies interested in brand journalism?

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Topics: Content Campaigns, Content Marketing, Content Creation, Content Strategy

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